| Job Description: | Requirements:
Our Client is looking for an enthusiastic, motivated marketer to be part of a team responsible for growing their direct to consumer marketing and sales in the Americas outside of the United States.
The Americas International Markets is a multi-channel sales division within the companythat is experiencing dramatic growth. You will be responsible for collaborating with business unit management in engaging and educating new and existing consumers through innovative direct and online marketing and sales tactics that also deliver lasting WOW experiences for consumers.
In collaboration with our in-house creative agency and media teams, you will lead the development of direct to consumer advertising materials targeting the French Canadian market, involving media such as print, inserts, direct mail, paid search, and online marketing. You will also have ownership of our Canadian Home Shopping TV business and potentially other direct advertising channels across our international markets.
You will provide entrepreneurial "Project Champion" leadership for assigned projects, securing alignment and implementation commitments with internal functional resources.
Other Job Functions:
. Develop models for media spends and advertising tests to deliver ROI targets.
. Proactively report on and analyze the impact of marketing initiatives, and provide recommendations on findings
. Utilize all available resources to solve problems and continuously improve results, program quality and customer satisfaction
. Support the Channel Manager on wide range of activities including, but not limited to: operations, analysis, call center, advertising, market research, new business development, administration, and overall management of sales channel.
Skills:
Canadian French fluency required.
Four Years in a marketing role, with a minimum of two years in direct/online marketing.
International business experience is a plus.
This position requires international travel up to 25%.
Education Bachelor's degree in Business or Marketing preferred.
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