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| Relocation: | limited | | Work Visa: | no | | Job Description: | Online Marketing Manager Job Description
Position: Online Marketing Manager
Reports to: Director of E-commerce
Salary: Commensurate with Market Value
We are seeking an Online Marketing Manager to manage specific online marketing programs including paid search, natural search, e-mail and affiliate marketing for its Health & Beauty brands.
Paid Search
The Online Marketing Manager will need to direct the overall strategy of the paid search marketing program, and manage over 100,000 keywords for health & beauty brands on the three major search engines: Google, Yahoo and MSN. Day-to-day management includes:
Bid updates
Adding new keywords
Reviewing messaging/ making changes where needed
Reviewing landing pages/ making changes where needed
Landing page QA where needed
E-Mail Program
The Online Marketing Manager will need to direct the strategy of the e-mail programs for the Health & Beauty Products brands. In addition, the Online Marketing Manager will need to write up the Creative Briefs, make content and design recommendations, work with the executive team on the approval process, and QA the final emails that come through. Each brand will have a minimum of two emails per week.
Natural Search
The Online Marketing Manager will need to optimize the content on the current web sites, as well as write the title tags, meta description and meta keywords for all new pages. In addition, the Online Marketing Manager will need to oversee a copywriter responsible for writing and posting specific content pages on each brand.
Affiliate Marketing Program
The Online Marketing Manager will need to direct the strategy of the affiliate marketing programs for all web sites, and manage Performics on a day-to-day basis. The Online Marketing Manager will work with the executive team to make recommendations on exclusive affiliate promotions and other ways to boost affiliate traffic.
Usability & Updates
The Online Marketing Manager will be responsible for helping to direct redesign efforts and for making best practice recommendations for all ecommerce web sites. This may include:
Competitive analysis reports
Overall site look and feel update recommendations
Overall site structure updates to increase conversion rate
Reporting
The Online Marketing Manager will be responsible for turning over daily, weekly and monthly reports on all marketing programs and Web site activities, and making recommendations and long-term strategies based on this data.
Requirements:
Bachelors degree in Marketing, Business, English, or related field.
4+ years of experience managing online marketing programs.
Experience in the beauty industry is preferred, but an interest is required
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E-mail resume to:
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jobs@numericjobs.com
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