| Job Description: | Support Marketing objectives for acquisition, retention, cross-selling, and profitability by implementing analytic projects utilizing techniques such as modeling, market testing and spreadsheet analysis,.
Utilize knowledge of these techniques in support of Database Marketing strategy.
Duties
Perform analysis of customer behavior and report on market tests and model resultsand campaign analysis in support of Marketing strategy
Track and report on the performance of completed analytic projects.
Collaborate with Product Mangers to identify and evaluate opportunities to utilize analytics to maximize marketing success.
Present the results of analytic projects to Marketing and Business Units
Requirements:
BS in Statistics or related field. Masters degree preferred.
1 - 3 years experience using statistical tools (e.g., SAS or SPSS) and database querying (e.g., SQL).
Experience in Database Marketing and Direct Marketing processes.
utilizing statistical techniques that are commonly employed
, such as logistic regression, preferred.
Ability to successfully communicate with Marketing managers to identify their technical needs and to communicate the results of technical projects. |
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