| Job Description: | JOB TITLE: E-Commerce Marketing Analyst
REPORTS TO: Director of e-Commerce
JOB SUMMARY: Assist and support the execution and analysis of website marketing programs. Programs include but are not limited to, email marketing, affiliate programs, surveys, usability, competitive review, and programs that support corporate initiatives through online medium.
KEY JOB RESPONSIBILITIES:
E-mail program recommendation, coordination, execution, and analysis of email program
Coordination of corporate resources and leadership in developing schedule, concepts, testing strategies, and list segmentation with ultimate goal of optimizing contacts and performance of outgoing emails to support catalog, web-exclusive, retail, and survey efforts
Collecting, reporting, and distributing email campaign results and survey tabulations
Responsible for reviewing and recommending strategies for increasing e-mail collection, decreasing opt-out rates, and optimizing program for deliverability and conversion
Responsible for monitoring industry regulations and best practices to ensure compliance related to privacy and permission based e-mailings
Web Affiliate management recommend, maintain, and grow the web affiliate program.
Review affiliate opportunities to ensure brand alliance, industry best practices, and monitor activity to ensure performance levels
Coordinate gathering appropriate collateral materials needed to optimize affiliate programs and conduct transaction auditing and invoicing
Reporting and distribution of affiliate results and performance
Create and maintain benchmarking and performance reports relevant to web marketing programs and other corporate initiatives using existing tools including Omniture or data warehouse information
Conduct industry and competitive analyses focusing on e-commerce activities and best practices
Liaison between Web and Customer Service department to ensure timely communications of programs and response to questions and troubleshooting issues
Provide additional support as needed for web site development, content building, and proofing
General administrative tasks related to internet marketing
SKILLS:
Strong analytical skills
Exceptional interpersonal, writing and communication skills
Must be able to motivate and influence cross-functional groups
Proven problem solving skills
Extremely high attention to detail and excellent follow through
TECHNICAL KNOWLEDGE/EXPERIENCE:
Proficient in MicroSoft Office tools
Working knowledge of HTML
EDUCATION/EXPERIENCE:
3+ years experience in e-Commerce and/or affiliated marketing position
Bachelors degree preferably in marketing or related fields marketing or internet experience is preferred but not required.
Research and/or survey tabulation experience preferred
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