| Job Description: | We are seeking a highly-motivated individual to manage search engine optimization analysis and best-practice implementations, as well as monthly campaigns for client projects as well as our own websites. Candidate will work alongside our Internet Marketing Manager, Project and Client Development Manager, and our knowledgeable VP of Strategy, who brings more than 7 years of search optimization experience, and will be responsible for improving search engine visibility and ROI through the implementation of cutting edge optimization strategies.
Candidate needs a strong background of experience with search engines and search engine methodologies, search engine friendly content, link and web site architecture strategies and an understanding of page construction.
The ideal candidate will have experience in building web pages, or working closely with programmers to build web pages, which rank high in organic search engine listings (whether static, custom dynamic, or CMS based), performing detailed keyword analysis, analyzing and tracking online conversions and developing new search engine optimization strategies.
Principal Responsibilities:
• Analyze search engine ranking positions and implementing strategies to improve search engine visibility and ROI via 'on page' and 'off page' SEO strategies
• Optimize SEO performance, analyze SEO initiatives, make recommendations and communicate overall SEO objectives and results
• Continuously refine search engine marketing strategies, and understanding of the search engine landscape, and the effectiveness of SEO techniques
• Identifying emerging search engine algorithm trends
• Work with web development team to ensure the development of site architectures compatible with search engine optimization efforts
• Work with SEO team to select the most appropriate keyword phrases for optimization utilizing a variety of online tools and competitive research and analysis
• Develop scopes of work for the execution of search engine marketing and optimization campaigns
• Manage all aspects of SEO projects including kickoff, requirements analysis, development, testing and launch
• Anticipating and/or maintaining awareness of all potential and existing issues facing search engine optimization projects, and collaborating with team members to develop solutions/strategies
• Have a high degree of focus on link popularity development
• Ability to communicate instructions, expectations and deadlines clearly and effectively
Project Management Responsibilities:
• Assist in the development of project and communication plans for each initiative
• Help manage risk when developing project timelines, budgets, scope and specs, and quality
• Provide critical support during SEO setup phases and day to day support and troubleshooting of issues for clients
• Work with copywriters and web developers, whether in-house, client-managed, or contracted, to ensure they are applying best practices and producing a product which coincides with our goals as a search engine optimization company.
Job Requirements/Skill Specifications:
Education:
o Bachelors degree required
o Preferred in CS, CIS, Marketing, or Business Mgmt/Admin
Experience:
o 2+ years of relevant organic search engine marketing experience
o Experience in quality search engine optimization for multiple client sites desired
Skills:
o Strong analytical skills and data analysis
o Knowledge of web analytics
o Internet savvy with knowledge of search engines and natural search engine algorithms
o Intermediate or higher Excel proficiency and working knowledge of MS Office software
o Knowledge of HTML and CSS
o Strong quantitative, critical thinking and excellent verbal and written communication skills
o Ability to work in a fast-paced, aggressive growth environment
o Ability to take initiative and work independently
o Excellent communication (written and verbal), listening, and team work skills
Pluses
o Knowledge of PowerPoint and Visio
o Knowledge of XML
o Experience managing Google and/or Yahoo Pay-Per-Click accounts
o Google Adwords Professional or Yahoo Search marketing certification
o Blogging Experience
o DMOZ Editor
o Moderator or Senior member at leading forums
Value Added Expertise: (not required)
Programming / CS / CIS Credentials or Experience:
o PHP or ASP.net programming ability would be a highly valued asset to us.
o Experience as a Wordpress or Drupal developer would be a highly valued asset to us.
Social Media Marketing/Social Media Optimization:
o Proven experience using sites like digg.com, del.icio.us, myspace, facebook, etc. to market, obtain traffic, drive leads/sales is a major plus.
o Proven success at linkbaiting, obtaining seo-friendly links from social networking, etc.
Summary:
In summary, we are looking for a team member who is sharp, who takes his craft seriously, who will want to see the company succeed, and who is very professional and proactive in dealing with clients.
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