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| Relocation: | no | | Work Visa: | no | | Job Description: | The Web Intelligence Senior Business Analyst will be responsible for the creation, generation and analysis of web stats reports for the Retirement Planning Websites. We are seeking a well-rounded analyst who is technically proficient using a web analytics tool, and who also possesses strong analytical skills to identify strategic opportunities based on Web metrics and usage stats.
The qualified candidate will work with the Retirement Planning Web Team as the main point of contact to support the team's operational reporting needs. You will collaborate with the core Web Intelligence Team to leverage the reporting tool to support ad hoc report requests and analysis, and to develop and maintain audience specific KPIs and dashboards. You will proactively monitor site traffic to raise awareness of anomalies and trends and provide relevant data to leadership and project teams to aid in decision making. You will work closely with project teams to define the data requirements and success metrics and coordinate implementation strategies with the developers. You will provide analysis of usage provided both through the reporting tool as well as through reports provided by third party record keepers to identify trends and to leverage data for strategic decision support. You will also support the team's self servicing capabilities by training others in the usage of the web reporting tool.
Hiring Criteria:
• Demonstrated knowledge and experience in web analytics and in identifying key metrics
• Substantial experience in data mining and providing strategic recommendations based on in-depth analysis
• Prior experience using a leading web analytics tool (Omniture is a plus)
• Extensive experience utilizing Microsoft suite of products (e.g. Excel) for data visualization
• Knowledge of the web channel and familiarity with other branches of performance measurement (site surveys, competitive analysis, etc.)
• Meeting facilitation skills
• Ability to present complex ideas and information in group settings
• Strong verbal and written communication skills that non-technical end users can understand
• Ability to create a positive and professional business relationship with internal and external clients
• Ability to resolve issues or gaps between business requirements and feasibility constraints and recommending alternative solutions
• Knowledge of the mutual fund or retirement planning industry is a plus
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E-mail resume to:
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jobs@numericjobs.com
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