| Job Description: | The Sr. Manager, Traffic Analytics will strengthen and build a core competence of qualitative and quantitative marketing and business intelligence for our Targeted Advertising group (and beyond). This key player will act as the primary analytics contact for internal traffic teams and will be responsible for creating recommendations that guide our optimization, media and creative strategy. The successful candidate will be able to finely balance analytic findings and marketing action.
As a senior leader in this growing group, The Sr. Manager, Traffic Analytics must be comfortable thinking strategically about existing and new business challenges, and equally at home rolling up their sleeves and diving into the data. To excel, this individual must be highly analytical, data savvy and marketing-minded.
Key Responsibilities
Evaluate existing capabilities and establish new systems and processes for the tracking, measurement, reporting, and analysis of all traffic programs/campaigns
Integrate with the channel management, optimization, and creative teams to provide strategic leadership and guidance through analysis of marketing programs
Translate analytical findings into concise business actions and recommendations
Conduct ongoing analysis of key predictive business factors to identify new opportunities for the company
Lead the analysis and tracking of paid channels, predictive modeling, statistical analysis, A/B testing, etc.
Advise on data architecture needs which can adequately support future analytics efforts
Develop and manage the Traffic Analytics strategic roadmap
Qualifications
7+ years marketing research and analysis and business intelligence experience
3+ years experience in online marketing analytics
Demonstrated understanding of direct/database marketing, interactive (SEO/SEM, Display), business and financial principles
Deep understanding of customer intelligence practices, profiling/segmentation and predictive modeling
Ability to build and lead a team
Strong interpersonal, verbal and written communication skills
Experience with business intelligence tools (Business Objects, Cognos, etc.), statistical software (SPSS, SAS, Statistica, etc.), and 3rd party web analytics (Hitwise, Nielsen, Comscore, etc.)
Strong knowledge of database architecture and systems (Oracle, SQL, SQL Server)
Bachelors degree in Math/Statistics, Economics, CompSci, Business or related field required. Advanced degrees preferred
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