| Job Description: | The Manager, Affiliate and Search Marketing is responsible for overseeing all efforts related to Affiliate & Search marketing including media buying, trafficking, and reporting. The job role is primarily one of customer acquisition, direct response advertising, and analytics. Will report into the Director, Interactive Marketing, and will work closely with the Manager, Web Production for and the Manager, Interactive Marketing Projects.
II. Essential Functions: Oversee launch of an Affiliate Marketing Program
o Develop affiliate marketing strategy.
o Oversee relationship with affiliate marketing provider.
o Manage day to day of program including affiliate approvals, sending of newsletters, offer development, negotiation of placements with partners, and more.
o Prospect for new affiliate partners.
o Conduct analytics, reporting and budgeting for the program.
- Provide guidance to Marketing Analyst on the Search Marketing Program (SEM)
o Assist with publisher relations (i.e. Google, Yahoo, and MSN).
o Work closely with external SEM on further development of campaign including keyword optimization and expansion, landing page optimization, and copy/ offer improvements.
o Report on sales and expenses.
- Manage Search Engine Optimization (SEO) efforts as it relates to paid links )
o Review/analyze and identify areas for improvement relative to SEO.
o Leverage outside business partners if recommended.
o Develop search engine content to maximize opportunities for indexing, ranking, etc.
o Test/implement different strategies and monitor performance.
o Develop budgets and provide weekly reporting.
- Oversee the Online Travel Agency (OTA) marketing programs - i.e. Travelocity, Expedia (
o Work with Sales team on developing marketing plans for each of the OTAs.
o Submit creative briefs for development of banner ads.
o Traffic all creative content to publishers.
o Set up all relevant tracking.
o Report on sales and expenses daily.
o Coordinate landing page experience with web team to optimize conversion.
- Coordinates ad buys with the advertising team
o Ensure that online creative has consistent communication and is flighted similarly to display advertising conducted by the advertising team via the relationship with online advertising agency.
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