| Job Description: | Desired Skills and Experience
• At least 2 years of experience in business analytics, applying data to generate specific site improvements
• Minimum 2 years of proficiency with Omniture or other major site analytics tool
• Advanced MS Excel skills
• Excellent critical thinking and analytical skills
• Strong written and verbal communications
• In-depth knowledge of Internet terminology, KPI creation, sales and pathing analyses, and testing
• Experience working with “internal clients” to understand their business needs and present recommendations back to them
• Innovative analytical approach to problem solving – an ability to not just measure and analyze but to inform strategy and recommend new tactics
• Direct marketing, relational databases, SQL, or SAS a plus
• BA/BS degree
Responsibilities
• Manage and continually improve ongoing measurement of key sales and site behavior indicators
• Perform in-depth analyses of shoppers’ website behavior and customer experience
• Mine web analytics data and report on key trends
• Recommend, design and run A/B testing and multivariate analyses
• Serve as Omniture “power user”; train business managers on Omniture tool use and assist them in creating and maintaining business-area dashboards
• Liaise with Marketing, Merchandising, Creative, IT and E-Commerce functions in the evaluation and implementation of web solutions
• Assist in research survey creation and analysis
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