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| Relocation: | limited | | Work Visa: | no | | Job Description: | The Associate Director, Digital Analytics partners closely with the Invention and The Exchange throughout the planning process to create the best media/cross media plans as well as in providing support for optimization recommendations. This role requires a strong familiarity with all available research tools, both syndicated and proprietary as well as a good feel for the relevant numbers. All recommendations need to be supported by quantitative and/or qualitative research and clients needs to be able to understand the arguments. The Associate Director is also required to work with client teams on developing strategies.
Job Responsibilities:
Design and manage research projects
Write POVs on industry topics
Interact with junior level clients
Support the client teams within the Invention and Exchange service areas in developing and optimizing plans and developing campaign strategies
Evaluate vendors, technologies and new advertising opportunities
Mastery of syndicated research tools and systems (e.g. Nielsen, Comscore, MRI, Simmons, EZtab, etc.)
Mastery of proprietary Mindshare tools and systems
Help staff with questions about syndicated and proprietary research tools and systems
Supervise, train and evaluate Manager, Senior Associate(s) and Associate(s)
Job Skills & Requirements:
6+ years of experience and entrepreneurial drive
Bachelors degree
Prior experience working in an Interactive/Digital environment
Strong understanding of relevant digital technology and emerging media space
Excellent written and verbal communication and presentation skills
Strong analytical abilities and quantitative skills
Strong client services skills
Solid financial management skills
Complete understanding of syndicated research systems and methodology
Working knowledge of (or ability to develop thorough knowledge) of proprietary Mindshare tools and systems
Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
Strong leadership and Strategic Thinker
Vision for defining digital consumer insights
Ability to articulate, write POV
Detailed oriented
Very good understanding of research design
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E-mail resume to:
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jobs@numericjobs.com
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