| Job Description: | JOB TITLE: Senior Analyst
REPORTS TO: Sr. Manager/Director
SUPERVISES: N/A
DEPARTMENT: Marketing Sciences Tracking and Reporting Department
LOCATION: Irving, TX
JOB RESPONSIBILITIES (in priority order):
Conducts data and analytically-intensive tasks necessary to generate campaign findings, analytic insights and recommendations to enable continuous, measurable improvement of clients direct marketing campaigns.
Utilize database knowledge, programming skills and data manipulation / query tools to produce actionable reports (e.g. list counts, ad hoc queries, campaign summary reports, etc.) to meet client needs.
Utilize data analysis and statistical techniques to develop analytic insights, recommendations and hypotheses.
Ensure the quality of the data environment, processing steps and deliverables of all analytic projects.
Liaison with database and other internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for analytic projects.
Summarize and communicate analytic findings, insights and recommendations via executive-level summary documents and presentations to support management decision-making.
Develop direct mail campaign test designs and documents test requirements in learning plans.
Actively look for ways to improve efficiency and/or quality of marketing science processes and deliverables.
Interacts with: Sr. Managers, Consultants, Sr. Analysts, Analysts, Project Managers, Account Managers and Supervisors, external clients (peer to executive level), and external vendors and partner agencies.
QUALIFICATIONS REQUIRED:
Bachelors degree in a quantitative field or business with quantitative work experience (required).
Post graduate degree in a quantitative field or MBA (a plus but not required).
2-3 years work experience in marketing data analysis.
Strong background in data creation, manipulation and analysis (including experience with transactional data).
Experiential knowledge of Direct Marketing techniques for: testing and evaluation of campaign elements, tracking and measurement of campaign metrics, and analysis and reporting of campaign metrics.
Strong basic statistics background.
Basic knowledge of different statistical techniques (Discriminant analysis, Logistic regression, CHAID, Cluster analysis, Factor analysis, etc.).
Basic knowledge of experimental/test design.
Experience in marketing research, direct marketing and/or marketing analytics.
Understanding of advertising/marketing business issues and business service industry dynamics.
Experience with interactive data a plus but not required.
Significant demonstrated experience with data set creation and data manipulation (sorting, merging, variable creation).
Excellent knowledge of a wide range of desktop applications, including: MS Office Apps: Excel, Word, PowerPoint, And Outlook (required).
SAS (2+ years required specifically strong SAS programming skills wide range of experience with Data Steps, Procs Stats, Macros).
MySQL/SQL (preferred).
OLAP software such as Business Objects, Hyperion, Micro Strategy, COGNOS, Brio, Actuate, etc. (preferred).
CRM software such as Epiphany, Clarify, Siebel, etc. (preferred, but not required).
Excellent written and verbal communication skills.
Must be able to juggle multiple projects simultaneously with strong attention to detail.
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