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| Relocation: | limited | | Work Visa: | no | | Job Description: | Position Summary: The Senior Manager of Consumer Insights & Strategy reports to the Director Consumer Insights & Strategy, Quaker Foods & Snacks. He or she will provide senior level leadership in consumer research to the Quaker New Platforms Innovation team. The Senior Manager will be accountable for assessing the information needs of Innovation initiatives and developing and implementing plans to address those needs; will be expert at integrating relevant knowledge for maximum insight and translating into actionable recommendations; will lead and manage 1-2 direct reports to achieve results.
Major Responsibilities:
Strategy Development: Partner in developing Innovation objectives and strategies by providing guidance to business team and senior management in identifying key business opportunities. Present learning and insights to senior management as a basis for strategic decision making.
Opportunity Identification: Develop and apply actionable frameworks for identifying growth opportunities and assessing in-market potential: category assessments, need states, consumer segmentation, market structure, monitoring changes in consumer behavior/attitudes, competitive product quality, and global/category drivers of growth and loss.
Ideation & Optimization: Inform Innovation initiatives with a deep intuitive understanding of target consumer groups, their emerging needs, and drivers of choice. Develop and refine research plans as needed to ensure unparalleled consumer relevance and in-market differentiation. Leverage cross-PEP insights including shopper, consumer, and retailer to maximize advantage.
Project Management: Develop and manage research budgets, monitor research spending ensuring resources are allocated against priority initiatives and maintaining a high ROI on research investment.
Minimum 8 years specialization in consumer/shopper research experience (i.e., at least 4 of these years need to with a consumer packaged goods company).
Minimum 4 years specialization in new product development/innovation (e.g., fuzzy, front-end, white space).
Minimum Bachelors degree required; Advanced degree preferred.
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